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Consumer
Advocate ~ Tim Duffy
Your Consumer Voice®
Serving the
Internet community since 1998 |
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COMPETITIVE
MARKDOWNS
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By
Tim Duffy
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Update the stores mentioned in this
story have changed their price matching rules check with your
local store for complete details.
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For those of you that are not
familiar with the term competitive markdown, its when you
take an ad that you have seen into a competing store for a
price match. Some times they even give you additional cash
just for bringing in the ad.
Most of the major consumer
electronics stores have the policy of matching a competitors
price.
Some of the stores go a step further.
Office Depot, Office Max and Staples will not only match the
competitors price but will give you 10 percent of the
difference in cash with some restrictions.
This can be a real moneymaker to the consumer.
Example #1
Office Max advertises Mcafee Deluxe anti- virus software for
$16.97 with a $40.00 rebate.
After making the purchase at Office Max I took the software
and receipt to Office Depot. Their price for the software was
49.95. So with their competitive markdown policy they gave
me the anti-virus software totally FREE.
Result two anti-virus software packages for
FREE and $23.03 in my pocket.
Example #2
Office Max advertises 64 Megs of SD RAM for $119.50 less a
$50.00 rebate making the net cost $59.50. I went to Office
Max with a competitors ad offering the same memory for
$59.95. Using the competitive markdown policy, they sold me
the memory for $59.95 and I was still eligible for the
rebate.
You do the math.
The bottom line I got the memory for only $9.95 after
receiving the $50.00 rebate
check.
Conclusion
When you see a good deal advertised, check their competitor.
If they have a markdown plus policy you can profit from
shopping at the store that did not advertise.
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